The Santa Brand

It’s the Ho, Ho, Ho season.  And for many people that means Santa Claus and all that he represents.   Lots of people have struggled over the years with the mystery of Santa.  Why can’t he lose weight?  Does he have a beard?  Does he only live in shopping malls?  How does he get into houses with no chimneys?  And why is always dressed in red?

Some very bright branding folks, with a lot of time on their hands, have really nailed the Santa brand with this quite excellent Santa Brand Book.  It explains a lot.  Thanks to Dick Hadley for sending along.

Enjoy.

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