Top 10 Double-Secret Unknown Facts About Advertising

I love the Ad Contrarian.  It’s  because of stuff like this list of unknown ad facts that make his blog such a pleasure.  He pokes holes in the written and unwritten rules of advertising all with the notion of making it better and more relevant.  And according to his list a lot of current beliefs are apparently myths.  Enjoy.

Top 10 Double-Secret Unknown Facts About Advertising.

1) 99.9% of people who are served an online display ad do not click on it.

2) TV viewership is now at its highest point ever.

3) 96% of all retail activity is done in a store. 4% is done on-line.

4) DVR owners watch live TV 95% of the time. 5% of the time they watch recorded material.

5) 99% percent of all video viewing is done on a television. 1% is done on-line.

6) The difference in purchasing behavior between people who use DVRs to skip ads and those who don’t: None.

7) Since the 1990s, click-through rates for banner ads have dropped 97.5%.

8) Since the introduction of TiVo, real-time TV viewing has increased over 20%.

 9) Baby boomers dominate 94% of all consumer packaged goods categories. 5% of advertising is aimed at them.

 10) TV viewers are no more likely to leave the room during a commercial break than they are before or after the break.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s