The Fun Theory

The folks at Volkswagen created The Fun Theory website to prove that solving problems can be emotionally and intellectually rewarding.  The epic Piano Stairs absolutely proved that trudging up some stairs can be a total blast. 

Thanks to John Jones for sending me this follow-up video that shows how going down stairs can be even more fun.  The point here is less about getting to and from subways and a whole lot more about innovation, creativity and the joy of solving problems.  BP should spend some time with The Fun Theory.  Bravo VW.


2 responses to this post.

  1. DDB Sweden just won a Gold Lion for the idea.


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