Lessons Learned

Here is another one from the archive from my Incredibly Successful Career (ISC).  It is a new business checklist I wrote while at the intergalactic agency,  but it really has application across all businesses and presentations.  Enjoy.  New Business Checklist  I know this document looks dated — but the information will always be relevant.

By the way, this is in addition to my post of May 6, which provided four presentation tips from a client. Whether you are in advertising, retail, finance, government, a nonprofit or your fantasy football league,  the ability to present well is huge.  If you have a great idea and you present it poorly, you do yourself a disservice. 

Oh, and one other thing:  Use Guy Kawasaki’s 10-20-30 presentation guideline.  It says: never more than10 slides, 20-point type and 30 minutes.  And never forget that you always get credit from the audience when you finish early.


3 responses to this post.

  1. Posted by Ann Marie on May 12, 2010 at 1:08 pm

    I went to a conference yesterday and all of the presenters were forbidden from using any PPT slides. It was fantastic!


  2. Posted by Teri on May 13, 2010 at 8:16 am

    We were recently asked to develop top-level media strategy for a new biz pitch. We supplied 3 succinct slides: two w/bullet points, one w/a diagram. While we could talk forever about media, it wasn’t the focus of the preso, and it didn’t need any more than that. The feedback that we got was our slides weren’t “meaty” enough. Didn’t trust that the strategy would be clear through our voiceover. The PPT they had was 100+ slides and some were literally crammed with 150 words. — we finally agreed to disagree and we walked away from the pitch. Different styles I guess.

    Love the 10-20-30 idea. No one wants to be a prisoner in a meeting, right?


    • If they want to read so much they should just bring a book.   PP has created bad habits among audiences as well as presenters.  Audiences don’t listen to the speaker and bad presenters just read the PP.  Somehow the PP has become a barrier to communication


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