The Last Advertising Agency on Earth

The Internet completely changed the relationship between companies, customers (consumers) and agencies.  The short story is that it has put agencies at risk of becoming irrelevant.   I can remember saying in a meeting in my last year in the business:  “The traditional advertising box is becoming our coffin.”  Consumers have adapted to what the Internet has enabled much more easily and quickly than advertising agencies.  It’s an interesting time for the ad biz, actually I don’t think it’s even called that any more.  This video is a look back at once was.The Last Advertising Agency on Earth.

For those of you who have stayed relevant and are still providing value to your clients and their customers, bravo.

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